For 15 years I've lived on the other side of the table, the partnerships side, closing deals where one signature unlocks seven figures and a relationship that lasts a decade.
My track record runs across sports, entertainment, wellness, luxury, and tech. I managed partnerships for the Los Angeles Dodgers, where our group executed more than $250M in media and partnership deals, and ran advertising and promotions for the Detroit Pistons. I built and led global partnerships at Therabody, landing Apple, Gatorade, Equinox, and clubs like the Dallas Cowboys, Real Madrid, and Paris Saint-Germain. As Head of Partnerships at Velocity Black (acquired by Capital One), I closed Porsche, Rolls-Royce, American Express, Soho House, and the NFL, and drove over $6M in revenue. Most recently, at OneTeam Partners, I built athlete-NIL fan experiences carrying NFLPA, MLBPA, and MLSPA approvals.
Somewhere in those hundreds of conversations, I learned the single shift that changed everything. It wasn't a better script, a better CRM, or a better lead list. It was a posture change. I stopped selling. I started partnering.
The Partnership Playbook is where I hand you that operating system, sharpened by an EMBA at the University of Chicago Booth and still running in live deals today. It isn't a track record sitting on a shelf. It's current proof.
The Partnership Playbook is a venture of The Growth Advisors. I'm the face; the company is the engine.
